What you have to get right when uploading your videos to YouTube

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I was showing a customer of mine some video examples to demonstrate how easy it is to produce videos these days. I had made a point that it is all about the message and no longer about being a professional video producer. While we were surfing YouTube, I was shocked to see how many people make videos without paying attention to detail.

When you run a business and you are uploading videos to YouTube (and other video directories) there are a few things you have to get right. Here are some of my findings. If you follow these simple suggestions you will be ahead of a large group of video publishers.

The first thing I want to mention is a real no-brainer, and yet so many ignore it. I am talking about your profile on your video channel as YouTube calls it. Make sure that you upload a picture and fill out the details, including links to your other virtual real estate.

Continue reading What you have to get right when uploading your videos to YouTube

July 29th, 2010 | Tags: , , | Category: social media, social media training, web 2.0 | View Comments

Are nofollow backlinks useless one-way backlinks

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I have written about the importance of dofollow links in the past. I stated that if you leave a comment on a blog post you have to make sure it is a dofollow blog. In other words if the nofollow tag is added to the link in your comment the link does not count for you.

Lately I have been thinking more and more about my own statement. I am no longer convinced that this is an accurate statement. What made me wonder was a recent check of my website, using backlinkwatch.com. This site is great to check your competition for backlinks, but it is also a great tool to check on your own backlinks. Here is a snap shot of what I found:

Continue reading Are nofollow backlinks useless one-way backlinks

July 26th, 2010 | Tags: , , | Category: Back links, Traffic, social media training | View Comments

Improve your tweets for unlimited traffic to your website

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In order to get unlimited traffic to your website from Twitter, it is important to understand what to tweet about and how to come up with a good tweet. Especially since you only have 140 characters to get your message across, it is critical to have it right. What should you tweet about? Here are a few examples:

  • Insightful comments about current events in business, and/or articles
  • Thoughtful and relevant responses to thought leaders
  • Interesting news from the company: projects launched, events being held, awards won, new hires (and, if applicable, special offers)

Before you write your tweet, you should ask yourself the following questions:

July 22nd, 2010 | Tags: , , | Category: Traffic, social media, social media training | View Comments

Unlimited traffic to your website with free information

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Free information is a great way to get unlimited traffic to your website. My friend Rebecca Happy wrote a blog post recently about “moving the free line”. This made me think deeper about free information. Here are my conclusions so far:

First of all, I know that the primary reason people come online is to get information. If asked, everyone will say that they want the information they are looking for to be free.

unlimited traffic to your website from free information

But let’s think about this for a minute. Information online has been free from the early days of the internet. There are millions of articles, free reports etc. There are three main reasons why all these resources are free: Continue reading Unlimited traffic to your website with free information

July 19th, 2010 | Tags: , , | Category: Traffic, article marketing, blogs | View Comments

Are you seriously spending time on branding…

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I don’t know why this is happening lately, but I have another slightly controversial blog post for you today. It is the result of a conversation I had with a friend about branding for his small business. It was a great conversation, but the outcome surprised me. We came to the conclusion that what you read online about branding does not apply to most small and medium businesses online. In other words most of us entrepreneurs.

Don’t get me wrong, branding makes sense for Coca Cola, Nike or Honda. These are huge consumer companies that benefit from having people know their names. The idea is that when people make buying decisions, they will favor products whose names they recognize. Brand name products usually outsell generic ones, and not necessarily because of quality. The main reason is trust. Continue reading Are you seriously spending time on branding…

July 15th, 2010 | Tags: , | Category: Traffic, social media, social media training | View Comments
 
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I post to this blog every Monday (as of April 19 2010) and Thursday. On Mondays, I will discuss ways to get unlimited traffic to your website. On Thursdays, I will review and discuss social bookmarking software, bookmarking tips and tools. I am always looking for topics and input. My email address is in the next paragraph. If you want to subscribe to this blog, please use the RSS feed link just below this post and/or add yourself to my email list just above this post, so that I can notify you of new social bookmarking tools and tips. In addition, please join my Facebook fanpage. In the upper right hand corner, you can join this community of social bookmarking enthusiasts by simply clicking the link. If you have any comments or questions feel free to email me at admin@automarker.net.
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Social bookmarking is the link building tool of today. None of the other ways to build links bring in the same amount of traffic to your website or blog that social bookmarking does.