One Way Links 
Social bookmarking is the link building tool of today. None of the other ways to build links bring in the same amount of traffic to your website or blog that social bookmarking does. |
In part 1 of the two part series I described to you how to set up a link wheel. Link wheels are very effective in promoting your site. In part 2 I will discuss with you how to promote your link wheel and what you can add to the strategy to (hopefully) increase the traffic to your site even more. So, let’s get started.
Let’s assume that you have written your 6 articles and linked them in a link wheel. Now you want to get people to find one of your content pieces, and your website from there. This means that you will need to get these pages indexed in Google. Here is how you achieve that:
- Create Social Bookmarking backlinks for each spoke and your hub page.
- On each of the web 2.0 sites, capture the RSS feed. Then submit the feed to multiple RSS directories.
- Ping the RSS feeds
- If you are given a sub domain on the web 2.0 properties, submit it to a number of directories
Now you have gone through the complete cycle once. I am sure you already suspect what comes next. You will have to start the next cycle. The next cycle comprises of another link wheel that you build around one of the outer platforms. This second link wheel will promote the page that points back to the original web pages that you promoted with the first link wheel.
Finding the 6 keywords to build your content around is just as easy as it was the first time around. Google’s wonder wheel will do all the work for you again. Take a look at the above picture and you will understand what I am talking about. All it takes is a simple click on the keyword that you want to be the next primary keyword. A new wonder wheel pops up with new keywords to target. Write 6 articles again and build your link structure in such a way that a new link wheel develops and start bookmarking again.
That is all there is to it. Now you have the exact step by step social bookmarking plan to create massive trafic to your site.
This is the first of two articles about link wheels. I have talked to you a lot about the importance of building back links. Link wheels are a great way to do just that, by using web 2.0 properties to market your website. Here is the concept of a link wheel: you use 6 independent web 2.0 platforms, all with a high Google page rank. By creating backlinks from pages on these platforms that are in the same niche as your site, you are creating one-way links that are dofollow, and provide maximum link juice.
In order to get the most out of this technique you have to make sure you follow a strict linking pattern. From each of the platforms you link to the page on your site you are promoting and to one of the neighboring platforms. You are creating a wheel. You can do this with any page on your website, each page focusing on a different keyword.
 On each of the 6 sites on the outside wheel you add content, that is optimized for your keyword. Let’s say that your site is about weight loss. You add an article about weight loss to each of the 6 platforms. Each article contains two links. One to the page on your web site you are promoting and one to the next “poke”, being the next web 2.0 platform. It is critical that you do not link to any of the other web2.0 platforms directly.
You can use the same article for each platform, as long as you spin the text. However, this is not how I prefer to do it. I use another wheel to help me pick appropriate topics. I type my keyword in the Google search engine and when the results show up, I click on “show options” in the top left corner of the search results. I select “wonder wheel” and click on it. Google’s wonder wheel gives me the most relevant keywords that are related to my primary keyword.
Let say, my site is about weight loss. I create a wonder wheel with weight loss in the center. The following keywords are the most relevant according to Google: weight watchers, weight loss calculator, weight loss plans, weight loss tips, fast weight loss, weight loss pills, diets for quick weight loss and alli weight loss. So, I will pick 6 out of these 8 topics and write a quick article about each topic. I link all articles together as discussed above and my link wheel is in place.
Next week I will discuss ways to further expand this strategy to get the most traffic out of your link wheels (no pun intended).
Not to many people consider pictures a part of their social bookmarking strategy. But when you look at social bookmarking as a way to promote everything you create for your website(s), it is not such a far stretch any longer to include pictures.
By submitting your pictures to social media sites you create more one-way backlinks and more opportunities for people to find your site. The same rules apply for pictures as for other information. Give your picture a good title and add tags that make it easy to find for those that are interested in the topics on your website.
When it comes to pictures, Flickr is the most well known (and highest trafficked). Flickr is not a bookmarking site, if you consider the option to vote pictures up or down a part of a typical bookmarking site. There are others, though, that do have that feature included. Take for example vi.sualize.us, with a page rank of 5. Once you submit your picture, others can vote your picture up by clicking the “like it” button. The more people that cast their vote the more traffic you are likely to get to your site.
Another great example is picfor.me, with a page rank of 4. This site is also a typical bookmarking site, with a “pick me” button to make the picture more popular. Picfor.me let’s you add a bookmark button to your toolbar browser, that makes it very easy to bookmark pictures. Once a picture is bookmarked, you will see that picfor.me logo in the top right hand corner of the picture. There are many others, like incredimazing (PR 4) and typeish (PR 4) that are worth considering also.
I started out by saying that only few people submit their pictures. I am sure that you have already realized what a great opportunity this holds for you. After all, the competition is still minimal. Furthermore, you have the picture. How much work is it to submit to a few of these sites? Especially, when you increase the visibility of your blog and the traffic that results from it.
I have mentioned it many times, if you want one way back links to your site, social bookmarking is the easiest and fastest way to achieve your goal. One thing you have to pay attention to though is whether the social bookmarking site of your choice is “do-follow”. To help you with this process, here is a list of some do-follow sites that you can use for this strategy, with the page rank of each site between brackets:
- Spurl.net (6)
- Diigo.com (7)
- Bibsonomy.org (7)
- Linkagogo.com (6)
- Buddy Marks (6)
- MyLinkVault (6)
- A1 Webmarks (5)
- Dizzed (2)
- Health Ranker (0)
- Blinklist.com (7)
- Mister-wong.com (8)
- Jumptags (6)
- OYAX (4)
- Bookmark Tracker (4)
- SmakNews (6)
- iZeby (3)
Notice that none of the big sites (Digg, StumbleUpon, Delicious etc. are on the list!). Although it is very beneficial to use these sites, don’t count on back links from any of them.
Remember to bookmark all pages that point back to your website. So, if you are leaving a comment here, make sure to bookmark this page on some or (preferably) all of these do-follow sites. Since I am using Disqus for the commenting, you should also bookmark your disqus page. Simply log into your Disqus account and go to your own comments on your profile page (http://disqus.com/profile/mycomments/). It should look something like this:
All these comments should link back to your web site and add to the authority of your site.
My friend Larry Brauner wrote this in a comment on one of my social bookmarking articles the other day: “One of the challenges in bookmarking at some sites is choosing appropriate tags for other people’s articles. Then to make it even more challenging, some sites want comma delimited tags while others want space delimited, etc. Bookmarking other people’s content on multiple sites can be a bit of a pain.”
He brings up a good point, because tagging is of great importance in social bookmarking. If you want others to find your content and consider it relevant, choosing the right tags and submitting it in the proper format is essential.
In todays article I discuss the format you can use for your tags, so that it does not matter what requirements a specific site has. Regardless whether a site wants comma delimited or space delimited tags, you can submit in one and the same way to all.
It is important that you use tags that are as specific as you can for the content you are submitting. In other words, use 3 and even 4 keyword phrases as your tags. This creates the above painted problem. If tags are one word you would not have to worry about the format. One word tags look the same in any format. Commas and spaces are not an issue. However the, so called, long tail keywords describe the content usually much better.
For example, if I am submitting content with the title “6 ways to save on gas money”, your tag could look something like : ’save on gas money’. In the comma delimited format you would simply put a comma after the last word of the tag and it would be clear that all 4 words are part of the one tag. However, in the space delimited format the 4 words would represent 4 tags of one word. This could have a significant impact on who is finding you and how relevant your content is to them.
To avoid this problem you can do the following. In stead of writing the words with spaces in between you can leave the spaces out and start each word with a capital. So, the long tail keyword phrase “save on gas money” would look like this: “saveOnGasMoney”. This is easy to read for your reader and the search engines recognize the words, knowing that when they see a capital it must be the start of a new word.
By following this system you don’t have to worry which format is used by what site. Since not all sites are very clear about what format they use, it can be a real time saver to simply follow the above suggestion.
Why don’t you try it out by bookmarking this post?
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No-Follow Tags Removed All approved comments you submit will have the no-follow tags removed! What this means is that all your comments will result in a one-way link back to your web page.
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