Once you have created a long list of keywords, it is time to decide which keywords are good for your particular use. That is exactly what we are doing in this blog post. Based on the channel we are looking for, we are picking keywords that are relevant and have the correct criteria. [...]
The first thing we need to do is come up with a number of ‘root keywords’. This is a critically important step, since all subsequent keywords will be derived from these root keywords. That is why you always have to make sure you have a solid set of root keywords to start out with. [...]
This is the first of two articles about link wheels. I have talked to you a lot about the importance of building back links. Link wheels are a great way to do just that, by using web 2.0 properties to market your website. Here is the concept of a link wheel: you use 6 independent web [...]