Branding your business on Pinterest is easy
You can pin your product pictures to Pinterest for the world to see. E.g. Lowe’s is doing a great job with the free advertising option on Pinterest
Branding your business can be done perfectly with Pinterest. First of all, there are so many people that use Pinterest nowadays, that it is easy to get traffic to your Pinterest page. You may (or may not) have realized this potential, but do you realize that besides branding your business on Pinterest, you can also use it to find potential clients. In this post I will discuss both options.
If you sell a specific product, it is a no-brainer to put pictures of those products on Pinterest with a link back to your site. I am sure you realize that that link should point directly to the page where that particular product is being sold. Pictures tell a great story and those who click on your pictures are more buyers than information seekers. As a result conversions are high. Along the same lines, you can display your promotions on Pinterest. You can either link those pictures to the page where you have the promotion, or you can send them to a landing page, where they have to give their email address in order to receive the promotion code. It seems to work best of you run these promotions at set intervals. Like every week, or every month.
You can also brand your business through a Pinterest brand channel. You can create your own boards specifically related to your business. You could invite users to contribute to your boards, and showcase how others are using your product, or you can fill the boards with pictures of your business yourself. The nice thing about Pinterest is that it gives you great insights in who is interested in your pins. This will help you understand what kind of demographics is interested in your products and company.
You may not realize this, but you can also use Pinterest to run surveys and basically get free market research and/or product ideas. It can give you a good picture of what your audience is interested in buying, and also make them more actively involved in what you do. This kind of buyer involvement has been shown over and over to turn a larger percentage of them into repeat buyers. Here is how it works. You set up a board, and the title of the board is the question you want answered. Than you use one pin to explain that they should like their preferred choice and use the other pins as choices. Here is a picture of what I mean:
You can also hook up with others in your niche, and invite them to post on your boards. If you ask the right people, I am sure they will be delighted to tap into your traffic and you can benefit from having their audience visit your Pinterest boards.
I hope that this post has opened your eyes to the endless possibilities that Pinterest has to offer to get the name of your business out there. Are you using any of the above options? Or do you have other suggestions for branding your business on Pinterest that I have not mentioned. I would love it if you would leave a comment underneath this post.
To your success,