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Optimizing your video using YouTube

Video is a great way to reach your audience

You used to optimize your videos for the search engines by paying attention to your title, description, tags and the category you choose for your video.

This simple change to your YouTube videos will triple your views . . . → Read More: Optimizing your video using YouTube

Social Media in 2012

What is in this article for you:

I give you some of my predictions for social media in 2012

so that you can start the new year well prepared.

Last week I talked to you about the fact that YouTube did the biggest work over in their history. . . . → Read More: Social Media in 2012

YouTube gets a new layout

What is in this article for you:

We discuss the latest changes to the YouTube home page

so that you can incorporate it into your internet marketing plans.

This week YouTube rolled out a new home page. It is the biggest makeover in the history of the social . . . → Read More: YouTube gets a new layout

Why is YouTube so effective in getting social traffic to your website

YouTube is almost the the most popular site on the Internet (usually it?s in in the top 3 which also includes the Google search page!). So the reason this technique works is that YouTube is seen as an authoritative site (millions of visitors daily and millions of videos) and we been “leveraging” on the back of this by putting our video on the site, and then using our keyword phrase we are looking to rank for in the right places (title, description, tags, etc). Finally we are creating a few links to the video to give it a little kickstart in the rankings. . . . → Read More: Why is YouTube so effective in getting social traffic to your website

What you have to get right when uploading your videos to YouTube

I was showing a customer of mine some video examples to demonstrate how easy it is to produce videos these days. I had made a point that it is all about the message and no longer about being a professional video producer. While we were surfing YouTube, I was shocked to see how many people make videos without paying attention to detail. When you run a business and you are uploading videos to YouTube (and other video directories) there are a few things you have to get right. Here are some of my findings. If you follow these simple suggestions you will be ahead of a large group of video publishers. . . . → Read More: What you have to get right when uploading your videos to YouTube