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How to create unlimited traffic to your website using profit pulling keywords

By karin, on May 30th, 2010

Keyword research is a critical step in setting up an online marketing strategy. Unfortunately, it is also the step that very few understand well enough. By not selecting the right keywords it is very likely that you will waste a lot of valuable time. It is crucial that you understand what you are doing keyword research for. This has a significant impact on how you go about selecting your keyword phrases.

So, let’s get started. Chances are that you will go to Google first and type in a phrase that summarizes your main topic. Now you have the results in front of you, but how do you know if this keyword phrase is worth paying attention to?

Unlimited traffic to your website from keyword research

When it comes to keyword research, the following three question are the ones that need an answer:

  1. which keyword phrases do people type into the search box when looking for information

  2. are people who type in a certain keyword phrase likely to spend money online

  3. how significant is the competition for the keyword phrase you are targeting.

So far, I am sure you have been able to follow me without a problem. Here is where it becomes trickier. Most people do the research without taking into account what the research is for. After all it is  your target market who dictates what is a good keyword and what is not.

Generally, there are three different types of markets for which the keyword research is performed:

  1. Search Engine Optimization (SEO)

  2. Pay per click (PPC)

  3. Article marketing

The issue is that all three channels have different criteria that will make a keyword of interest. If you don’t take your marketing channel into account, you only have about a 30% chance that your are using the correct keyword phrase criteria. That makes this approach not just inefficient, but practically useless to determine profitable keyword phrases.

In the next articles in this series we will explain how you should collect keyword phrases and identify opportunities to make money day in and day out. I have divided the content in 3 parts:

  1. Generate a big list of keyword phrases

  2. Identify keyword phrases with potential

  3. Measure the competition strength

Once you are done with this keyword research series, you will be able to collect your own list of profitable keyword phrases, that you can target for unlimited traffic to your website regardless of the marketing channel you are targeting.

article marketing, Traffic, web 2.0   , ,  

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  • Val Wilcox

    Belinda,
    You bring up a good point about who is searching for info. We can use our keywords all we want, but unless everyone else is looking for those words, your keywords do nothing to help you. Ranking higher in the search engines is a tricky business sometimes. Thanks for going through these steps with us,
    Val :)

    • http://bookmarksandvotes.com social bookmarking

      Hi Val, thanks for visiting my blog. Yes, you have to make sure that the keywords you choose are being used by others, otherwise all your efforts are in vain.

  • http://controlemotionsafterabreakup.com Val Wilcox

    Belinda,You bring up a good point about who is searching for info. We can use our keywords all we want, but unless everyone else is looking for those words, your keywords do nothing to help you. Ranking higher in the search engines is a tricky business sometimes. Thanks for going through these steps with us,Val :)

  • Chris White

    Hi Karen! I know this is an area that I need some schooling in so I’ll definitely be awaiting the next few posts of yours! PPC is a big $$ for some people, but the trick is knowing what to do and how much of it you need to be effective. I wish I could absorb more information more quickly!
    Thanks for sharing!

    • Chris White

      I just noticed I spelled your name incorrectly! Sorry about that karin! :)

      • social bookmarking

        Hi Chris, thanks for stopping by. I will share my keyword research info with you in the next few weeks.

  • Chris White

    Hi Karen! I know this is an area that I need some schooling in so I'll definitely be awaiting the next few posts of yours! PPC is a big $$ for some people, but the trick is knowing what to do and how much of it you need to be effective. I wish I could absorb more information more quickly!Thanks for sharing!

  • Chris White

    I just noticed I spelled your name incorrectly! Sorry about that karin! :)

  • daveanddawncook

    Hi Karin,

    Excellent post on utilizing keyword for your target market. So many people like you mentioned really don’t understand the importance of this and their efforts just end up floating in a sea of information.

    I also learn so much from your expertise in this field and I look forward to reading your upcoming series on this very important topic. Keep sharing your great content as it is always a pleasure.

    Make it a Fantastic Day!
    Dave and (Dawn)

    • http://bookmarksandvotes.com social bookmarking

      Hi Dave and Dawn,

      Thanks for your kind words. I love sharing my findings with others, so stay tuned for more posts on keyword research.
      Karin.

  • daveanddawncook

    Hi Karin,Excellent post on utilizing keyword for your target market. So many people like you mentioned really don't understand the importance of this and their efforts just end up floating in a sea of information.I also learn so much from your expertise in this field and I look forward to reading your upcoming series on this very important topic. Keep sharing your great content as it is always a pleasure.Make it a Fantastic Day!Dave and (Dawn)

  • http://bookmarksandvotes.com James Hampton

    Hi Karin, you make several excellent points in this post. One that resonates with me is that it’s the target audience that determines what keyword is a good one. I will follow your series research series. Thanks for providing valuable information today!

    -James

    • social bookmarking

      James, most people don’t realize that it is important to take into account what marketing channel you are doing your research for. In my next posts I will detail this more.

  • James Hampton

    Hi Karin, you make several excellent points in this post. One that resonates with me is that it's the target audience that determines what keyword is a good one. I will follow your series research series. Thanks for providing valuable information today!-James

  • http://socialtrafficmastermind.com Nelson Schroeder

    Karin I have much to learn. Every time I think I got the handle something else pops up. You have given me so homework to do. Thanks for a content laden post. It is appreciated.

    • http://timedtweeter.com social bookmarking

      Thanks Nelson. You are so right. There is so much to deal with when you are serious about your online presence. That is why I try to cover the most important topics in as much detail as I can.

  • Nelson Schroeder

    Karin I have much to learn. Every time I think I got the handle something else pops up. You have given me so homework to do. Thanks for a content laden post. It is appreciated.

  • http://socialnetworkvoter.com social bookmarking

    Thanks Nelson. You are so right. There is so much to deal with when you are serious about your online presence. That is why I try to cover the most important topics in as much detail as I can.

  • http://socialtrafficmastermind.com social bookmarking

    James, most people don't realize that it is important to take into account what marketing channel you are doing your research for. In my next posts I will detail this more.

  • social bookmarking

    Hi Dave and Dawn,Thanks for your kind words. I love sharing my findings with others, so stay tuned for more posts on keyword research.Karin.

  • http://controlemotionsafterabreakup.com social bookmarking

    Hi Chris, thanks for stopping by. I will share my keyword research info with you in the next few weeks.

  • social bookmarking

    Hi Val, thanks for visiting my blog. Yes, you have to make sure that the keywords you choose are being used by others, otherwise all your efforts are in vain.

  • Anonymous

    Wow, I knew that keyword research was important, but I had no idea about this criteria to optimize your results. I’m very much looking forward to the rest of this series ~ I’ve been online now for about 6 months and am feeling confident about most things that I was once clueless about :) , so am ready for more advanced topics. Thanks so much, Karin!

    • social bookmarking

      Hi Beth. Thanks for stopping by. Yes, keyword research is a critical step in online success. If you take it seriously, you can do very well with it.

  • bethallen

    Wow, I knew that keyword research was important, but I had no idea about this criteria to optimize your results. I'm very much looking forward to the rest of this series ~ I've been online now for about 6 months and am feeling confident about most things that I was once clueless about :) , so am ready for more advanced topics. Thanks so much, Karin!

  • http://timedtweeter.com social bookmarking

    Hi Beth. Thanks for stopping by. Yes, keyword research is a critical step in online success. If you take it seriously, you can do very well with it.

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  • http://timedtweeter.com nike dunk

    I totally agree the standpoint of upstairs, and I believe this will be a trend. I often come this forum , rom here I learn much and know the newest tide! the content here constantly update shoe and I love it! Another I know some websites which often update their contents, you guys should browse if you are free. http://inin-from.com

  • katana barnett

    Thank you!

    One of my friends has offered to help me to do keyword research and I’m looking forward to working with him on it, so I’m keeping my eyes open to learning about it before we get started. Thanks!

  • katana barnett

    Thank you! One of my friends has offered to help me to do keyword research and I'm looking forward to working with him on it, so I'm keeping my eyes open to learning about it before we get started. Thanks!

  • Edward

    Hey Karin,

    Great post as always! I never go away from your site without learning something new that I can implement right away.
    I agree that keyword research and execution are critical elements to getting your word our and that most people do not understand how to do it.
    Thanks again for sharing this. I look forward to the rest of the series.

    Make it a great day!
    God Bless,
    -ed

    • http://socialnetworkvoter.com social bookmarking

      Thanks Ed for your kind words. Always good to see you here.

  • http://socialnetworkvoter.com Edward

    Hey Karin,Great post as always! I never go away from your site without learning something new that I can implement right away.I agree that keyword research and execution are critical elements to getting your word our and that most people do not understand how to do it.Thanks again for sharing this. I look forward to the rest of the series.Make it a great day!God Bless,-ed

  • Chris Hilaire

    Hi Karin,another knock out post. I can't wait for the next part in the series to come. If there is one thing I struggle to understand it's Keywords.Thank you for sharing this with us.Keep smilingChris :)

  • Chris Hilaire

    Hi Karin,
    another knock out post. I can’t wait for the next part in the series to come. If there is one thing I struggle to understand it’s Keywords.

    Thank you for sharing this with us.

    Keep smiling

    Chris :)

    • social bookmarking

      Hey Chris, believe it or not, but you are already ahead of your competition. You realize the importance of keywords and that there is more to it than you know. I hope that my articles will help you, but feel free to ask more questions. I am here to help.

  • http://timedtweeter.com social bookmarking

    Hey Chris, believe it or not, but you are already ahead of your competition. You realize the importance of keywords and that there is more to it than you know. I hope that my articles will help you, but feel free to ask more questions. I am here to help.

  • social bookmarking

    Thanks Ed for your kind words. Always good to see you here.

  • http://socialnetworkvoter.com Anonymous

    Hey Karin…looking forward to to the rest of the series.

  • ClintWhite

    Hey Karin…looking forward to to the rest of the series.

  • social media management

    Keywords are most important, If you choose wrong keyword then its very difficult to optimize it. So choose the right keyword and proper content which is more important.

  • social media management

    Keywords are most important, If you choose wrong keyword then its very difficult to optimize it. So choose the right keyword and proper content which is more important.

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  • http://socialtrafficmastermind.com hiwaarco

    thank you for the great tips

  • http://bookmarksandvotes.com hiwaarco

    thank you for the great tips

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