RSS feedI was talking to a friend the other day, who is following my blog closely. He has implemented most of my suggestions and he told me the other day that his social traffic has increased significantly. “But”, he said, “my sales have not changed much”. What am I doing wrong.
That is when I realized that in my focus to give you tips on how to get better search engines rankings and more social traffic, using the social media platforms, I have forgotten to tell you about the other half of the internet marketing equation.
You see the complete equation is Traffic + Conversions = Sales. I don’t expect to surprise a lot of you by this statement. And yet, most people in our industry never do anything to improve conversion rates. It does not take much to see that if you get 1000 visitors in stead of 100 but your conversion rate is only 1% your sales had only gone up by 9 and you had to work very hard to get there. If you count all your hours you may have made a wage of $5/hour.
Once you reach a critical level of social traffic it becomes important to start working on your conversions.Here are two things you can do to increase conversions of your social traffic.
Number one is your headline. If your headline is not good enough you will loose visitors without them even reading the rest of your page. To find out how good your headline is you can use the Headline Analyzer. This free program will analyze your headline and give it an Emotional Marketing Value. You will also be able to find out what emotions are triggered in your customer’s head as a result of reading your headline.
Using the Headline Analyzer you can test to see what headline is expected to perform best. This brings me to the second tool you have to improve your social traffic conversions, namely testing. By testing little things at a time you can significantly improve your pages.
I fully realize that testing can be laborious and not always easy either. To come up with the right things to test can be hard. That is why I wanted to point you towards a website that I use regularly. At ABTests.com you will find the tests others have performed and it shows you the conversion improvement it has resulted in. This way you can learn from others efforts and save yourself a lot of time.
They share all kinds of tests on home pages, squeeze pages, sales letters etc. There is a lot you can learn by simply browsing through the examples they have in their database. Without going through all the hassle you can significantly improve your social traffic conversions.
I hope this was helpful. Make sure to spend time on your conversions. Let me know if you have any other suggestions to improve social traffic conversions. I am looking forward to hear about your experiences.
