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Do you leave comments to increase your online visibility?

Why do you have a blog? I am sure that one of the reasons you have a blog is to give yourself online visibility. Blogs are extremely efficient in creating visibility for the simple reason that you can add fresh content and have that content automatically show up on your front page. Regular visitors will have something new to read every time they visit. Furthermore, they can start a dialogue with the blog owner and other readers by leaving a comment underneath the post.

As you know comments have more functions than creating a conversation. Every time you leave a comment you create a link back to your own site. Over time this can very easily add up an give you a strong position in the search engines. Furthermore, other visitors who read your comment may be curious to check you out and follow your link to your blog. It is obvious that commenting is a very favorable thing to do. So far, nothing new for you probably.

Let me tell you why I am writing about this topic. You see, from March of 2010 until mid April of 2011 I was an active participant in a tribe, called TSA. If you are a regular visitor chances are that you have read some of my other posts where I talked about this tribe. The way these tribes work, is you comment on other members blog posts and in return they will comment on your blog. As a result your blog looks (and is) buzzing with comments. You would think (at least I did) that this would encourage other visitors to start commenting also. This did not happen much though. There are of course always a few comments, but I never saw a significant increase in comments from people other than TSA members.

To be honest with you, I am at a loss why this is. Especially, when you are not the first one, it cannot be that hard to write a few lines in which you give your view point or verbalize your agreement/disagreement with the content of the post. Is it because people don’t realize the value of comments? Is it because they want to stay anonymous. But why would that be? If you are online to be able to get your word out, wouldn’t you welcome every opportunity to create better visibility?

But it goes even further. When I decided in mid April to leave the TSA, I fully expected to see a significant drop in traffic. This did not happen. As a matter of fact, traffic wise, May has been my best month so far! The thing that did change was the comments. Where I would have up to 50-60 comments per blog post before, I now have only a handful. As soon as I left TSA, most TSA members stopped visiting my website.

This means that they were only visiting my site, because it was agreed upon in order to get comments on your own blog. I would have been very happy with that, if it had increased the number of comments from other visitors. But since I learned that it did not stimulate others to leave a comment also, the value of these comments started to drop. After all, if it is the same people commenting on your blog over and over again, without a lot of new commentators, it does not add much value any longer.

The big question that remains is: why are people not using the opportunity to build online visibility by leaving a few sentences before leaving the page? I am afraid I don’t have an answer to that question. Do you? Please share your thoughts in the comment section below. Help me understand why it is that people don’t use comments in their internet marketing.Are you one of them? Do you leave comments? If not, will you make an exception and explain below why not. I appreciate it.

To your success,



  • http://www.personal-success-factors.com/ steveborgman

    To be honest, Karin, I have had some of the same questions.  I sometimes wonder whether it’s a matter of building up online trust with a number of influential bloggers in your niche.  Then, over time, as you frequent their blogs and get to know them through phone calls and Skype, perhaps the comments pick up on your own blog.  I’m curious to know other responses that you may receive.

    • http://controlemotionsafterabreakup.com social bookmarking

      Thanks Steve. You may be able to explain better than I can in terms of human behavior. Because I believe that this behavior is “programmed” in for most of us. We are willing to leave a comment only if we see the direct effect of it. For example, when you can count the points in a tribe setting. If the effects are more long term, we are not nearly as motivated to do what it takes. What do you think. Could that be the reason why?

  • http://controlemotionsafterabreakup.com Austin Texas Real Estate

    Karin, I see the same thing in many of the same blogs that I frequent.  I now the rage is getting backlinks from blogs to your main site and in this I think is where we begin to lose what the true purpose of the blog.  Just thought I would chime in.   Thanks

    • social bookmarking

      I appreciate your input. I agree that blogs should be a great place to have a conversation about the topic of the post. But most people leave without ever expressing their opinion.

    • social bookmarking

      I appreciate your input. I agree that blogs should be a great place to have a conversation about the topic of the post. But most people leave without ever expressing their opinion.

  • Willena Flewelling

    I found this blog post after seeing Ingar’s comment on your sidebar. I was curious as to why you’d left TSA. You’d never know it by my lack of visits since April, but your blog is on my list of non-TSA blogs to visit regularly, because it was one of my favourites. Trouble is, I seldom get to any of the blogs on that list, due to lack of time. 

    I love seeing my TSA counters go up, because it makes me feel as if I have accomplished something. But it takes time, thought and energy to write a decent comment on each post I read… and I seem to be short on all three these days.

    I see the same thing you speak of in this post… most of my visitors are TSA people who will never join in business with me. Only recently have I begun to see new people commenting, who aren’t coming from TSA.

    I intend to make a point of visiting other blogs, yours included.

    Willena Flewelling

    • social bookmarking

      Hi Willena, great to hear from you. I completely understand the time commitment issue. One of the reasons I feel I made the right decision in leaving TSA. 
      I have since found some alternatives that work better for me. They help me build my social media presence which is more important to me at this point. I am sure you will read about it in one of my future posts.