Not to many people realize that social bookmarking sites can be extremely powerful keyword selection tools. But when you think about it, it is not as far fetched as you would think at first instance. After all, social bookmarking sites are a collection of information that human beings deemed of interested to them. In order to be able to find their bookmarks back easily they add tags. These tags are the relevant keywords for the bookmark that they are adding.
This means that the social bookmarking site has a very powerful set of data. Let’s say they have a set of stories in their system about gardening tools. They have all been tagged with “gardening tools”, but most people will also add other tags. These tags are highly relevant for you if you are in the gardening tools niche. So, the question becomes “are they sharing there keyword data?”. The answer is oftentimes yes.
Let me give you an example from del.icio.us. Here is a picture of the home page of delicious:
All you do to get a set of keywords is type in your main keyword in the searchbox. I typed in “gardening tools” and here is what I got:
As you can see Delicious gives you the top keywords related to your keyword, as they have it in their database. Handed to you on a platter. You have turned one keyword into a series of keywords with extremely high relevance. Don’t you think Google is going to love it when you use these keywords in your posts?
There is more. Besides giving you the top related keywords, Delicious also shows you exactly what tags are used for each of their submissions. Take a look:
Why is this good news, you are saying? Well, with this information you know exactly what keywords in your niche rank high on these social bookmarking sites. That should help you figure out what topics you need to write about to achieve the same goal!
All this powerful information is at your fingertips. You just need to realize it is there, and use it to your advantage! I am confident it will help you increase the traffic to your website.
