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Only 20% of prospects ends up reading your content While most people read the title of content they come across, only one fifth of people ends up reading the entire piece of content. What you need to change to increase your readership . . . → Read More: How to get people to read your content We are all familiar with SEO. We know that there is on-page and off-page optimization and that this is critical for your page rank. But with the arrival of social media, the dynamics of ranking in the search engines has changed. As you could read in my previous post, Google Plus is fastly becoming an . . . → Read More: Social Media Optimization What is in this article for you: I give you some of my predictions for social media in 2012 so that you can start the new year well prepared. Last week I talked to you about the fact that YouTube did the biggest work over in their history. . . . → Read More: Social Media in 2012 What is in this article for you: We show you how to set up a Facebook iFrame, so that you can build the exact Facebook landing page you want. I am sure you have seen the pages on Facebook, where you have to click the like button to . . . → Read More: How to build a Facebook iFrame What is in this article for you: We discuss the difference between engaging with followers and selling on social media, so that you can decide how you want to use social media. Hello fellow Stumbler! Don’t forget to give me a thumbs up and subscribe to the RSS feed if you like . . . → Read More: Social Media Marketing or Social Networking? What is in this article for you: We discuss the new favorite lists in Facebook and show a video of the changes, so that you can save time keeping up with your presence on Facebook. As I am sure you know, Facebook had another round of changes. And . . . → Read More: Facebook lists make live easier; find out how Today, I am starting a series of articles around Google Plus. I have spent quite a bit of time on Google Plus in the last few weeks and the more I look into it, the more I like what I am seeing. I have to be honest, when I first heard of Google Plus my . . . → Read More: Google Plus makes waves Today I am deviating a bit from the usual. I am going to talk to you about search engines. Let me explain why. Yesterday, I downloaded some software, and I did not pay close enough attention, so sure enough the Bing toolbar was installed and Bing became my default browser. This has happened to me a few times before, and it irritates me to no end that they use these sneaky tactics to get you to use their services. . . . → Read More: Is this going to cost Google their first place? As a person, who is active in social media, I do get a lot of questions. The other day I was talking to one of my customers. He asked me: “why should I be using social media”. At first glance this question has a very simple straight forward answer. After all, there are hundreds of . . . → Read More: Do you have a social media strategy in place? I am sure that you have experienced most, if not all, of the recent Facebook changes. A lot has already been said about them. Strange enough one seems to have been left out, more or less. This is surprising because, thanks to these recent changes, your opportunity to build your brand on Facebook has significantly improved. . . . → Read More: 3 ways to take advantage of the latest Facebook changes |
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