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What you have to get right when uploading your videos to YouTube

I was showing a customer of mine some video examples to demonstrate how easy it is to produce videos these days. I had made a point that it is all about the message and no longer about being a professional video producer. While we were surfing YouTube, I was shocked to see how many people make videos without paying attention to detail.

When you run a business and you are uploading videos to YouTube (and other video directories) there are a few things you have to get right. Here are some of my findings. If you follow these simple suggestions you will be ahead of a large group of video publishers.

The first thing I want to mention is a real no-brainer, and yet so many ignore it. I am talking about your profile on your video channel as YouTube calls it. Make sure that you upload a picture and fill out the details, including links to your other virtual real estate.

By not taking the time to do this, you are sending a message to prospects that you don’t take your business serious. After all, you are not even taking the time to communicate with them what your web presence entails and where they can find you, besides your YouTube account.

When you upload your videos make sure to fill out all the fields. This may not be required, but it is critical if you want to succeed online. For example, oftentimes the title field will be prefilled with the name of your video. It will look something like this: myuploadedvideo.mp4. Again, you are broadcasting to your prospects that you are not paying attention to detail. Take your time to come up with a catching title. This will not only impress your prospects, it will also drive more traffic to your video.

The same holds true for the description field. Make sure you enter a description, starting with the link to where ever you want your prospect to go next. It is important to start out with the link, since the full text may only be visible when your prospect clicks on the description.(Gavin Mountford just pointed out in the comments that I had not stressed the fact that you should always put “http://www.” in front of every link in your description. He is correct, by leaving the obvious first part out, your link is not clickable. )

Tags are also very important. Leaving the tag field blank makes it very difficult for viewers to find your video. There is an important technique that you can use to boost your views through the tags that you choose, but that is a topic for another post. For now, suffice it to say that you should always at a minimum enter some keywords in this fields.

A word of caution for you, when you upload your videos from a smart phone or flip camera. Oftentimes these devices will enter text like “Uploaded with a flip camera as the description. If you don’t change this it  again looks negligent on your part.

I have gotten into the habit of downloading my videos from my flip camera to my computer, and to use TubeMogul for distribution to several video directories to prevent this exact thing from happening.

I hope this helps you. Next week I will give you some tips to improve the traffic to your website using videos, but for now I would love to hear your comments about your use of videos. Are you paying attention to all these details? Are you using a routine that we can all learn from? Please let us know what your experiences are.

  • Anonymous

    Hi, I am the Marketing Director at HeySpread.
    Thanks for this good article.
    That is true, Tubemogul is one service.

    But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution – http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

  • Anonymous

    Hi Karin,

    Yep, many people miss out the basic things they need. A call to action is very important at the end of the video along with a link beginning with http://www. at the start of the description field.
    Out of interest, how much traffic do you get from youtube? From where I am standing, it’s much harder to get organic traffic from youtube these days. I’ve got almost 150 video’s on youtube and don’t get much. Some of the other video sharing sites I use with Traffic Geyser rank much higher than youtube video’s in Google. Weird considering Youtube is owned by Google :-)

    • http://timedtweeter.com Brendacabraham

      Gavin, that’s a lot of videos. I was under the impression that videos were a good source of traffic. Any insight into what could have changed

    • social bookmarking

      Hi Gavin. Thanks for mentioning to add the “http://www.” in front of every link. I will change it in the post to help those that don’t read the comments.
      As far as traffic from videos goes, I have not used video much lately, but what I see with my customers is that it varies quite a bit between different niches. Some do much better than others. All in all, getting traffic from videos may not be as easy as it used to be, I still see a lot of traffic from YouTube. As a matter of fact I just developed the social media strategy for a medium size organization (4000 employees) and the main focus for them will be videos.
      I am publishing another blog post on Monday about video marketing through YouTube. This time the topic will be traffic from videos. I am inviting you to come back Monday and let me know what you think.
      Thanks for stopping by. Your comments are always of great value.

  • http://bookmarksandvotes.com gavinmountford

    Hi Karin,Yep, many people miss out the basic things they need. A call to action is very important at the end of the video along with a link beginning with http://www. at the start of the description field.Out of interest, how much traffic do you get from youtube? From where I am standing, it's much harder to get organic traffic from youtube these days. I've got almost 150 video's on youtube and don't get much. Some of the other video sharing sites I use with Traffic Geyser rank much higher than youtube video's in Google. Weird considering Youtube is owned by Google :-)

  • http://bookmarksandvotes.com Brendacabraham

    Gavin, that's a lot of videos. I was under the impression that videos were a good source of traffic. Any insight into what could have changed

  • Brenda Abraham

    Karin,
    Videos is one of the things I have not done much of. I do have a Youtube channel. I am pretty familiar with the things you have mentioned but I am sure there are many out there that may not know so it is great for you to share these findings. I also agree that being a professional videographer is less important than connecting with your followers and providing them with valuable content. Video is a quick and relateable way to do it.

  • Brenda Abraham

    Karin,Videos is one of the things I have not done much of. I do have a Youtube channel. I am pretty familiar with the things you have mentioned but I am sure there are many out there that may not know so it is great for you to share these findings. I also agree that being a professional videographer is less important than connecting with your followers and providing them with valuable content. Video is a quick and relateable way to do it.

  • social bookmarking

    Hi Gavin. Thanks for mentioning to add the “http://www.” in front of every link. I will change it in the post to help those that don't read the comments.As far as traffic from videos goes, I have not used video much lately, but what I see with my customers is that it varies quite a bit between different niches. Some do much better than others. All in all, getting traffic from videos may not be as easy as it used to be, I still see a lot of traffic from YouTube. As a matter of fact I just developed the social media strategy for a medium size organization (4000 employees) and the main focus for them will be videos.I am publishing another blog post on Monday about video marketing through YouTube. This time the topic will be traffic from videos. I am inviting you to come back Monday and let me know what you think. Thanks for stopping by. Your comments are always of great value.

  • Lesly

    Hi Karin,
    Heavens! Some of these things never occurred to me. When you think about why you are on YouTube in the first place – to promote yourself, it is a no-brainer to be detailed and correct in what you are posting. I will go back to my account and clean it up. Thank you. You have great content here.

    • http://socialnetworkvoter.com social bookmarking

      Thanks Lesly. Great to hear from you. Watch for my post on Monday. Some more tips to get more traffic from videos.

  • Lesly

    Hi Karin,Heavens! Some of these things never occurred to me. When you think about why you are on YouTube in the first place – to promote yourself, it is a no-brainer to be detailed and correct in what you are posting. I will go back to my account and clean it up. Thank you. You have great content here.

  • http://socialtrafficmastermind.com Tamra Trowbridge

    Karin,

    Thank you for pointing out these extra little tips. I haven’t done much video marketing so this is a good time to implement these tips before going gang buster submitting to YouTube.

    Well done.

    Tamra

    • social bookmarking

      Hi Tamra, nice to meet you. Thanks for stopping by and for your very kind words.

  • Tamra Trowbridge

    Karin,Thank you for pointing out these extra little tips. I haven't done much video marketing so this is a good time to implement these tips before going gang buster submitting to YouTube.Well done.Tamra

  • Larry Akers

    Hi Karin,
    Another helpful post from you. I haven’t done my own videos (yet), but I’m going to bookmark your article on the right things to do. I have a YouTube account and did fill out my profile there. I hadn’t realized about putting links in the description of the video – that’s a great idea.
    Thanks,
    Larry

    • social bookmarking

      Hi Larry, would you be able to hypnotize people when they are watching you on video? That would make it very easy to put them in the right frame of mind to buy from you…lol.
      Always great to hear from you.

  • Larry Akers

    Hi Karin,Another helpful post from you. I haven't done my own videos (yet), but I'm going to bookmark your article on the right things to do. I have a YouTube account and did fill out my profile there. I hadn't realized about putting links in the description of the video – that's a great idea.Thanks,Larry

  • Vanessa

    Hi Karin,

    These are some great tips. I have another suggestion, when you do add tags, look at some of the most viewed videos in your niche and then put their tags for your video. That way, when people view one of the popular videos there is more of a chance of your video being displayed in the suggested videos to the right.

    • social bookmarking

      Hi Vanessa,
      That is a great tip also. As a matter of fact I have it in my post that is publishing on Monday. Thanks for sharing.

      • http://socialnetworkvoter.com Vanessa

        Great I look forward to reading your next blog post, I heard somewhere that YouTube is a bigger search engine now than Google – has anyone else heard that too?

  • Vanessa

    Hi Karin,These are some great tips. I have another suggestion, when you do add tags, look at some of the most viewed videos in your niche and then put their tags for your video. That way, when people view one of the popular videos there is more of a chance of your video being displayed in the suggested videos to the right.

  • Debbiestevens

    Well, Karin, to answer your question – I haven’t even started doing videos yet. But that makes your article that much more helpful to me as I can get started right. I can’t begin to express how beneficial your content is on this blog. You are a real treasure. Thanks so much for all you give.

    • social bookmarking

      Hi Debbie, thanks for visiting. You should start using videos. Not too many CPA’s I know use it. So, you have a huge edge over your competition if you do.

  • Debbiestevens

    Well, Karin, to answer your question – I haven't even started doing videos yet. But that makes your article that much more helpful to me as I can get started right. I can't begin to express how beneficial your content is on this blog. You are a real treasure. Thanks so much for all you give.

  • social bookmarking

    Hi Debbie, thanks for visiting. You should start using videos. Not too many CPA's I know use it. So, you have a huge edge over your competition if you do.

  • social bookmarking

    Hi Vanessa,That is a great tip also. As a matter of fact I have it in my post that is publishing on Monday. Thanks for sharing.

  • social bookmarking

    Hi Larry, would you be able to hypnotize people when they are watching you on video? That would make it very easy to put them in the right frame of mind to buy from you…lol. Always great to hear from you.

  • social bookmarking

    Hi Tamra, nice to meet you. Thanks for stopping by and for your very kind words.

  • http://socialnetworkvoter.com social bookmarking

    Thanks Lesly. Great to hear from you. Watch for my post on Monday. Some more tips to get more traffic from videos.

  • http://timedtweeter.com Vanessa

    Great I look forward to reading your next blog post, I heard somewhere that YouTube is a bigger search engine now than Google – has anyone else heard that too?

  • Lloyd Dobson

    Hey Karin,

    As always great content giving your readers value. Paying attention to the smallest of details wil make a huge diference in the outcome. You have some very strong tips in making your presence on YouTube more beneficial for you, as well as those searching.

    Go out and make it a great day!
    Lloyd Dobson :)

  • Lloyd Dobson

    Hey Karin,As always great content giving your readers value. Paying attention to the smallest of details wil make a huge diference in the outcome. You have some very strong tips in making your presence on YouTube more beneficial for you, as well as those searching.Go out and make it a great day!Lloyd Dobson :)

  • http://timedtweeter.com MrAllround

    Hey Karin,thanks for your tips. By the way, there is a very good screen recording software with a free 30 days trial called camtasia. You can record presentations with it and then upload the video to youtube. Hope this helps someone…

  • http://bookmarksandvotes.com MrAllround

    Hey Karin,thanks for your tips. By the way, there is a very good screen recording software with a free 30 days trial called camtasia. You can record presentations with it and then upload the video to youtube. Hope this helps someone…

  • Michael Berry

    Thanks for that Karin. The truth is I have not been paying attention to “all” the details you pointed out and since I’m new at this video thing it has assisted me greatly.

    Thanks again,

    Michael

  • Michael Berry

    Thanks for that Karin. The truth is I have not been paying attention to “all” the details you pointed out and since I'm new at this video thing it has assisted me greatly.Thanks again,Michael