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Why is YouTube so effective in getting social traffic to your website

We all know that video marketing is a great way to attract social traffic to your website. That is one of the reasons why I spent the last two post on the details of doing it right.

In this post I would like to discuss with you why it is that video marketing is so effective. First of all, let’s agree that you will receive the most organic traffic from the search engines if you make it to the top of page 1 in Google. A fellow marketer recently made the case that the top spot on page 1 in Google means that you get 40% of the traffic that comes to that page.

That is a lot of traffic, especially if you are in a competitive niche. I am not telling you any news when I tell you that the down side is that it will be extremely difficult to achieve that top spot because of all the competition.

Let’s take a look at a search result in Google for the highly competitive keyword phrase “article marketing tips”. At the time of this blog post Google has 87.6 million results for this keyword phrase. The results look like this:

Which listing on this search page stands out the most for you. I agree, not the number one result, but the videos. Even though they are not in the top three search results for the keyword phrase, they stand out and get clicked a lot. I suspect that for search pages with video on them, the percentage of clicks on the number one link is less than the average 40%. Simply because the video listing draws attention.

In this scenario, it is a fantastic way to get ranked and “seen” in the search engines, without having to grab the first or second spot on the page. In other words, it is a lazy way to get people to find your content, since you “only” have to do just enough to make it onto page one.

Essentially, the technique shown is utilizing the fact that YouTube is part of Google. Google, not unlike any other online marketing company, likes to have their own content to show up high in searches.

As a result of this approach a little extra work can go a long way. You can rank well in Google, by doing a little extra work. I like to use social bookmarking sites, pinging and some links to other YouTube videos. When you do this, you can oftentimes easily rank well for major keyword phrases. Those with the high competition and lots of competing pages.

Clearly, I believe that you should publish your videos on YouTube. Does that mean that you should ignore all the other video sites? Not in my opinion. Every site you put your video on, means another backlink and more exposure for your website. Besides, it will be easier to find your video back on some of the smaller video platforms, than it is on YouTube.

So what do you do? Are you using multiple video platforms to publish your videos. If you are not yet using video marketing has this video marketing series helped you decide to give it a try? I love to hear from you. Let us know your thoughts. And, of course, suggestions are always welcome.

  • http://controlemotionsafterabreakup.com Gary Young

    Karin, this gives me some ideas! Great post! ( BTW, you are the one who got me interested in TSA)

    • social bookmarking

      Hi Gary, apart from the fact that I think that you made a great decision, what did I do to interest you?

  • Gary Young

    Karin, this gives me some ideas! Great post! ( BTW, you are the one who got me interested in TSA)

  • Gary Young

    Karin, this gives me some ideas! Great post! ( BTW, you are the one who got me interested in TSA)

  • social bookmarking

    Hi Gary, apart from the fact that I think that you made a great decision, what did I do to interest you?

  • http://socialtrafficmastermind.com Corneal Carter

    Hi Karin, met you through TSA. Thanks for this informative posting. I agree, youtube is an effective way to get social traffic to your website. Great points on how to get ranked in the search engines. My wife and I are working on videos now, not only does a video stands out, it is another way to expose yourself. A video is personal and gives the viewers a face to match with the name.

    Thanks for the great suggestions, Karin
    ~ Corneal

  • Corneal Carter

    Hi Karin, met you through TSA. Thanks for this informative posting. I agree, youtube is an effective way to get social traffic to your website. Great points on how to get ranked in the search engines. My wife and I are working on videos now, not only does a video stands out, it is another way to expose yourself. A video is personal and gives the viewers a face to match with the name. Thanks for the great suggestions, Karin ~ Corneal

  • http://socialnetworkvoter.com Anonymous

    Karin…I enjoy coming to your site as it always “tickles” something in me and causes me to think about certain things a little bit differently or a little bit more in depth or something similar. I don’t use youtube as much as I should…but again you have spurred me on here. Thanks!

  • brucebackman

    Karin…I enjoy coming to your site as it always “tickles” something in me and causes me to think about certain things a little bit differently or a little bit more in depth or something similar. I don't use youtube as much as I should…but again you have spurred me on here. Thanks!

  • kiaran finn

    Hi Karin thanks for sharing -its a relatively untapped traffic source- due to late adopters having an irrational fear that you’ve got to be super polished to post a video which is obviously far from the truth

    continued success

    Cheers Kiaran from mostly sunny Perth

  • kiaran finn

    Hi Karin thanks for sharing -its a relatively untapped traffic source- due to late adopters having an irrational fear that you've got to be super polished to post a video which is obviously far from the truthcontinued successCheers Kiaran from mostly sunny Perth