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Social bookmarking is the natural result of the way the internet is used; as a source of information. When someone needs information, what easier, faster way is there than to go online and ask the question. Once you find the answer you want to make sure you don’t loose it. So you bookmark it. Because you want to be able to find your bookmarks back on your home and work computer, you bookmark it online.
Now, you can find the info back, regardless of where you are and what computer you are using. On top of that, the next person who is looking for the same thing, can find it very quickly through your profile. Not only will this person be delighted to get this info without doing a lengthy research study, but he/she may be interested in the other bookmarks that you have as well. After all, this is a person with the same interest. Social bookmarking is born.
As you can imagine searching in the social bookmarking sites can be a very effective way to find what you are looking for. After all, the person that has a relevant site bookmarked, may have other suggestions for you that are of great value. This is one of the reasons social bookmarking sites have gained so much in popularity.
Another reason is the fact that every time you bookmark a site, you give it a one way link back to the site. This helps the site get ranked better in the search engines. Some sites have decided to stop the bookmarking for linking purposes by changing the links to so-called “no-follow” links. What this means is that the robots will not follow the link and as a result it will not add to the number of links you already had. It should be clear to you from the above, that you can expect a significant amount of traffic from the social bookmarking sites.
So, the question, “why social bookmarking?” can be answered with: “for easy retrieval of information, for traffic and for one-way backlinks” (although the latter depends on whether you are using a “do-follow” social bookmarking site)”.
